目录

The overarching role of international marketing: Relevance and centrality in research and practice
国际营销的总体作用:相关性和中心的研究和实践
Sharing economy: International marketing strategies
共享经济:国际营销策略
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
管理指标使用在16个国家营销决策:一种文化视角
E-platform use and exporting in the context of Alibaba: A signaling theory perspective
E-platform使用和出口在阿里巴巴的背景下:一个信号的理论视角
Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects
采用基于平台的移动支付在新兴和发达国家:国家层面的异质性和网络效应的作用
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
品牌信誉和市场全球化:感知品牌globalness和localness的角色
Acting on anger: Cultural value moderators of the effects of consumer animosity
作用于愤怒:文化价值版主的影响消费者的敌意
The two sides of cooperation in export relationships: When more is not better
双方的合作出口的关系:当不是越多越好
Speed and synchronization in foreign market network entry: A note on the revisited Uppsala model
速度和同步在外国市场网络入口:重新审视乌普萨拉模型
Toward a loose coupling view of digital globalization
数字全球化走向松散耦合的观点

原文链接：https://link.springer.com/journal/41267/volumes-and-issues/52-8

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